SABLE Agency

A proposal for

Cynthia Routon

What we heard — and what we propose to build with you.

First

What we heard

Some of this you told us, some came out of our conversation — together, here's the picture we're working from, and where we think your biggest opportunity is.

The opportunity

Relocation is wide open

People moving into the area are some of the best clients a local agent can have — and almost no one is marketing to them directly. That's an opening worth owning.

The goal

Leads who are genuinely considering a move

Not clicks or vanity numbers — real people raising their hand, with a simple, direct way to reach you.

The showcase

A flagship listing, done justice

Properties like St Johns Way in Chilhowie deserve a real spotlight — not a buried link on a busy page.

The principle

Built on something you own

A presence that's yours and grows with you — on your own domain, independent of any brokerage.

So

What we propose

A relocation microsite — a focused little site with one job: turn people thinking about a move into leads in your inbox.

The magnet

A free "Moving Here" guide

The thing people actually want when they're considering a move. They trade their contact info to get it — and that's your lead.

The showcase

Your featured properties

St Johns Way front and center, presented beautifully, with room to feature more.

The engine

Targeted ads that bring people in

We build a small ad campaign aimed at people in higher-cost cities who'd love what their money buys here — pointed straight at your guide.

Yours

On your own domain

Built on a domain and lead tool you own, independent of your brokerage — so the site and every lead stay yours.

How it works

From stranger to lead, in four steps

1

They see your ad

Someone in Charlotte or Northern Virginia, dreaming of the mountains, sees "Thinking of moving to Southwest Virginia?"

2

They land on your site

A clean, welcoming page about the area — and your free relocation guide.

3

They raise their hand

They enter their email to get the guide. Now they're a lead — and they came to you.

4

You follow up

The lead lands in your inbox. You do what you do best: build the relationship.

The deal

What it costs you

This is a pilot — a proof of concept. We're betting on it working, so we're keeping your cost simple.

On us
$0

The site build and the ad-campaign setup. We design, build, and launch it — comped for the pilot.

You fund
~$300–500

Your ad budget for the test, paid directly to the platform — so the site actually gets seen and we can measure real results.

And then

It grows into the real thing

This microsite isn't throwaway. It's the first room of a house. If the pilot performs, we build out your full website — on the same domain, yours to keep — with everything a relocation-focused agent needs.

And this page you're reading?
We built it just for you.
Imagine what we'll build for your business.

Ready to build it?

Let's lock the details and get your relocation engine live.

Let's talk →